I am the founding owner and principal of Norita Co. For the past 11 years, I have been helping high-achieving clients advance toward financial stability and order by claiming ownership to profit acceleration and powerful accountability. I particularly enjoy working with clients who are stuck…with debt, with emotional accountability to the numbers, with big ideas and not enough time, and with those who just are struggling with balance as it relates to money and structure.
I am excited to be a Certified Profit First Professional! PFP’s are a community of financial professionals who help small business owners put themselves first in their businesses. No more struggling to pay yourself, no more wondering if you as the owner can cover payroll and rent! We combine Profit First methodology with powerful QuickBooks bookkeeping and accounting skills to give our clients a direct view to accuracy, accountability, and profitability. I am a long-time Certified QuickBooks ProAdvisor and I am passionate about helping small businesses navigate the choppy waters of improving their own profitability and moving from a paper-driven society to a digital age of cloud accounting. I am a member of the National Advisors Network who focus on empowering small business advisors to radically impact the way small businesses operate. I love helping people save time and money as they make educated choices toward living the financial life they imagined for themselves. I have an MBA from Loyola University Chicago.
Family is my first love. I am the keeper of the calendar, managing a busy home with 3 kids and a proud wife to my husband, Jim for many years. In my spare time, I enjoy yoga and meditation, home decorating and sleeping. Sleep is what I need to keep a balanced approach to life, love, and the pursuit of business.