08 Apr Fix This Next
As a business owner, do you ever feel like you are running around like a “chicken with its head cut off?” Having grown up on a farm, I can attest that chickens actually do this! My parents had many mouths to feed (I am the youngest of 8 kids!) and I was required to help my parents raise and butcher chickens. Indeed, chickens do run around even after their head has been cut off. As a small business owner, I have to admit that there are some days that I feel the same way as those chickens. If you were to ask me at 9 AM what the biggest problem is in my business, I might tell you something like “not enough qualified leads”. Likely by mid-day, I would be complaining about not having a documented checklist for a repetitive client task, and by day-end, I would be running around worried about increasing my profit margins. Tis a day in the life of an entrepreneur, I used to believe: running around like a chicken with its head cut off, trying to put out fire after fire, until in an absolute loss of blood and energy, I come crashing to the ground in exhaustion and despair.
The Foundation of Your Business
Turns out it doesn’t have to be this way… that’s why I became a Fix This Next Certified Advisor. I realized that small business has a consistent flow and pattern in which business operates, a foundation of sorts, with each block of the foundation being used to support the next level. We can’t remove the support blocks on the bottom of the foundation because the whole building will crumble around us. We have to build from the bottom up. When I was a child and my daily chores included tending to the chickens in the chicken coup, I had to make sure that there were no little holes in the structure so that the chicken could slip through and escape into the farmyard. That was the foundational piece of raising those chickens to maturity – nurturing them by keeping them in a safe, secure environment and feeding them every day. From Fix This Next, I learned that the foundational level in business is to ensure Sales so that the business can support me as the owner, and itself. To have sales in business, we must attract prospects, convert them to sales, deliver on our commitments, and collect money for those deliverables. From there a business can start to focus on increasing Profit, creating Order, making Impact in their community, and finally, leaving a Legacy for all to see. This is called the Business Hierarchy of Needs and just like the chickens, the business relies on this foundation for safety and security.
Business Hierarchy of Needs
I think this Business Hierarchy of Needs is really powerful stuff because the thing that I have learned about trying to scale up and grow my business is that I am often distracted – busy looking for the “next big thing” that will change the trajectory of the business. Now, I not only have a hierarchical system to fix the foundational flaws in my business, I can analyze the data and determine what the next big fix is for us. It keeps me laser-focused and helps me identify what my business needs from me, instead of what I need from my business. These are two vastly different things, because I know that if I nurture and feed the business what it needs, in turn my business will provide me with financial wins, lifestyle wins, and fulfillment wins in the work we do for our clients.
Fix This Next Free Assessment
If you, too, feel like a chicken with its head cut off, I challenge you to complete the Fix This Next Free Assessment tool. This Assessment Tool is just the tip of the iceberg in determining what needs to be “fixed next” in your business. We use this free assessment tool as a starting point to evaluate where your business is struggling. As business owners, we might already have an inkling about what the problem could be; however, as a Fix This Next Advisor, we can take the results of the Free Assessment to dig deeper and look beyond any internal beliefs to assess and pinpoint the exact area of struggle. This is such a refreshing approach, considering most of the time when we hire a business advisor, we have already used our own confirmation bias to make that decision. A business advisor might approach you as such: “Do you have a problem with your social media presence? Great…we offer a product to fix that.” As a Fix This Next Advisor, we don’t tell you what your problem is until we are able to confirm it by extracting performance data from your company and using that data to support empirical findings. Would you like to give it a try? Go ahead and take the Fix This Next Free Assessment! My team will reach out to you with your results and see if you would like to schedule an assessment, and we can then compare your “gut feeling” with analytics. We will pinpoint your vital need, set up a plan to correct it (including a dashboard of measurement) and fix it. As a new Fix This Next Advisor, this offer is yours for an introductory price of $499 rather than full price at $999. Give it a try – we look forward to finding your vital business problem and fixing it!